Empowering the Future of CPG Brands

A fund designed for high-potential CPG brands that are ready to take their business to the next level.

#1 Most Active VC Firm in CPG (Pitchbook)

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LvlUp Ventures is changing the CPG landscape.

With shifting consumer preferences, increasing competition, and rising acquisition costs, launching and scaling a consumer packaged goods (CPG) brand has never been more challenging—or more exciting. At LvlUp Ventures, we believe that the next generation of standout consumer brands will be built by bold, ambitious founders who are reimagining the way products are created, marketed, and sold.

cpg fund

A venture fund built on a world-leading platform.

LvlUp portfolio companies gain access to an entire environment purpose-built to nurture our founders and their businesses. From providing funding and tangible resources, to building a thriving & synergistic community across our portfolio and partner network, our one-of-a-kind infrastructure delivers unprecedented value for CPG brands.

World-class Partners & Mentors

Backed by SHOPLINE

LvlUp Labs CPG is supported by SHOPLINE, a global commerce platform helping next-generation consumer brands scale across channels and markets and rapidly expanding in the U.S., powering brands like FILA, LUSH, Polaris, and LEGO.

Unlock funding & expert support to accelerate growth.

We're proud to partner with Shopline, the fastest growing e-commerce platform in the world, as our anchor LP to provide exciting CPG brands with support beyond funding. Brands that join the LvlUp CPG Fund gain access to our entire venture ecosystem, as well as custom-tailored support from both LvlUp and Shopline.

Strategic Funding

Access $10K-$150K in initial capital, and potential follow-on investments up to $250K.

Synergies Across Portfolio

From retail partnerships to game changing marketing opportunities and hundreds of synergistic portfolio companies, we connect the dots to scale your brand.

Expert Guidance

We’re former founders turned investors with a track record of backing over 300 startups over almost a decade. Leverage our expertise in fundraising, marketing, operations, and more. Plus, unlock the power of the LvlUp investor and operator network.

Access to our Funding Partners

Join the inner circle of our carefully curated funding partner network and be considered first through a warm introduction to powerful investors.

Level up your e-commerce with white glove Shopline integration.

Join over 600,000 merchants on Shopline's all-in-one platform for e-commerce, social commerce, and point of sale. We make it easy with white glove integration services including site buildouts, backend data migration, and payment service linkage. Go live on Shopline with zero downtime.

We're backing Health & Beauty, Wellness, Food, Beverage, Hardware, Dual-Use Technologies, and more.

Our Founders Love Us

We invest in the founders because we truly care about their success. Don't just take our word for it, hear it from the founders themselves.

"We’re excited to welcome LvlUp Ventures as a strategic investor through their CPG Fund. Having LvlUp join our cap table is a meaningful milestone for us—not just because of the capital, but because of the depth of experience, perspective, and conviction they bring to early-stage consumer brands."

Kurt Lohse

Co-Founder of Bored & Thirsty
CPG Fund Portfolio Company

Website
"They’ve been incredible in supporting our fundraising strategy, offering both introductions and thoughtful input, and have shown real flexibility in leaning in where we needed help."

Anna Gudmundson

Founder of Sensate
CPG Fund Portfolio Company

Website
"Before SHOPLINE, our platform couldn't keep up with growing demands and became too difficult to manage and maintain. We knew that we needed to move to a platform that was just as robust as our previous system while being easier and less complex to handle."

Mark Constantine OBE

CEO & Co-Founder of Lush Ltd
SHOPLINE Merchant

Website

LvlUp Ventures Holiday Party: Tech & CPG
Networking Night

LvlUp Ventures Holiday Party

Who should apply?

We're looking for innovative CPG brands with the potential to disrupt and transform the consumer landscape. Qualifications we look for include:

  • At least $50K MRR
  • Sell a physical good
  • Strong founding team

Apply now, get funded & grow faster.

CPG FUND Portfolio Companies

AboveBoard ARich Baked Cravings betterTogether Boldhue BoredThirsty CharaChorder ChilauFoods ChummysCustom ClimateCandy Elixir esoes evilGames holyWater JordLight kitNa Melo MontaukDistilling MOR Natics NinongDesertLab Oasis oralGenome OtherwiseBrewing SandwichGoat Sensate sipHerbal Spade Tampon Tribe Wild Manered