Announcing The Players' Company

LvlUp is excited to announce a strategic partnership with The Players Company providing our Limited Partners with a significant 20% ownership interest in an investment syndicate boasting over 350 professional athletes as members. The official launch of The Players Company took place on November 29, and it is currently open to a limited strategic investment round aimed at expanding its community to over 1,000 professional athletes and further strengthening its position as a pioneer in facilitating industry-leading deal flow.

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LvlUp partnered with the team at The Players Co to take their initial success to the next level.  Over the last 4 years TPC has made 8 investments where they saw the power of their community at work. The combination of this influential community and LvlUp’s industry leading venture platform and operations has led to a new mission: building generational wealth for athletes and their communities through education, access, and engagement. This partnership is building educational content and experiences to make these athletes truly empowered and independent investors. Our diverse and organized deal flow platform enables our members to access the best of the best investment strategies across the private capital markets. Importantly, we extend these resources to our broader communities through our direct to fan engagement platform that enables strong community relationships and through crowdfunding, equitable access to the same investments their favorite athletes make. 

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We are making The Players Co management company available to strategic investors who are interested in increasing their participation in this strategy on top of their ownership of the existing 20% ownership stake that LvlUp has in this entity.